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Whisky brand launches party game to rise money for the hospitality industry

MONKEY SHOULDER RAISES THE NATION’S SPIRITS WITH THE LAUNCH OF CARDS FOR HILARITY 

Created with viral board game specialists The Dice Guys, 100% of proceeds go to supporting the UK hospitality industry  

  

After a year of lockdown restrictions and, let’s be honest, not much opportunity to have a good old knees-up, Monkey Shoulder has released a spirit lifting multi-player game, Cards For Hilarity, to inject some much-needed laughter back into 2021.  

Cards For Hilarity pokes fun at adulthood’s most mundane and tedious tasks (including our recent bugbears which we only discovered we loathed during lockdown), helping us all to see the funny side of life after what has felt like twelve months of house arrest. Whether that’s spending far too much on takeout even though you’ve just done a weekly food shop, forking out a small fortune on lockdown loungewear or just the everyday struggle of getting out of bed (because hey, we all want a duvet day every once in a while, right?), Monkey Shoulder wants to bring us all together to have a laugh about what a spectacle the last twelve months have been.  

Developed with board game specialists The Dice Guys, who created a pretty spectacular bespoke game for The Rock, the UK based company went viral in 2020 after the most recent addition to their portfolio, Lockdownopoly, turned into a global sensation. 

A top-notch game for enjoying either at home or at your local bar with mates, Cards For Hilarity is split into two – Spirit cards and Mixer cards – where players will need to select their funniest card combinations to fill in the blanks. The player with the most outrageous or outlandish combo per round is crowned champion. Add in a couple of Monkey Shoulder cocktails along the way because after all, life is more fun when you mix it up a little and see the Monkey side. 

Available to purchase from www.thediceguys.co.uk/cardsforhilarity for £25, all profits of the game will go to Drinks Trust and The Ben to help support the hospitality sector get back on its feet. 

For people whose mates can’t pop round for an evening of Cards For Hilarity, a digital and interactive version of the game is also available to play for free, from  www.monkeyshoulder.com/cardsforhilarity. Access couldn’t be simpler – either on a phone or desktop to help bring the party to everyone, even if you’re on the other side of the world. 

Joe Petch, Global Brand Ambassador at Monkey Shoulder, comments: “2020 was potentially the least fun year in living memory, so we thought we would help bring back the laughs with Monkey Shoulder’s brand new game Cards For Hilarity. We’re really proud to continue supporting the hospitality industry with all profits going to people who have had a particularly tough time.” 

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