Agua de Madre, the low alcohol brand, today launches a crowdfunding campaign to raise £250,000 to support its growth.
Agua de Madre was founded in 2017 by restaurant entrepreneur Sam Clark, who founded Moro, and Nicola Hart. Valued at £1.75m, the business is fundraising through Crowdcube to expand its production facilities, ramp up marketing and sales activities and create new products and flavours to meet growing demand.
The drink is a healthy ‘live’ drink, a water kefir which is a fermented probiotic beverage (1.2% abv). Launched into restaurants and retail in 2019, Agua de Madre is currently stocked in Planet Organic, Farmdrop, Granger & Co., Hemsley & Hemsley @ Selfridges & Co., and Brunswick House.
Available in Original and Pomegranate & Hibiscus, Agua de Madre launched with a 33 cl and 50cl and it’s now expanding into the sparkling wine market with a new 75clproduct, as well as the 33cl grab and go bottle with a twist off and crown cap. At launch the founders invested in their own tap room fermentary, housed within the railway arches in Hackney Central.
Nicola Hart, co-founder Agua de Madre, comments: “Agua de Madre sits at the forefront of the mindful movement, as consumers are growing ever more conscious of their choices when it comes to drink. We aim to bridge the gap between the high end, premium drinks market and the health and wellbeing industry, offering an ideal invigorator that is delicious, naturally good for your gut and low in sugar.
“We are hugely excited to launch our crowdfunding campaign today which will enable us to grow the brand, expanding production and boosting marketing activities, while bringing to market more products that use fermentation and probiotics. We are calling for ‘Madres’ and ‘Padres’ to invest in the business and be part of our journey.”