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Mix up your summer drinks choices with new ready-to-drink Smirnoff Seltzers

Fruity in flavour and refreshing tasting, NEW Smirnoff Seltzers, the latest innovation from the world’s number one vodka, have the potential to mix up your summer drinks choices. Made from a mix of Smirnoff No.21 Premium Vodka, sparkling water and natural fruit flavours, the drinks are great for those fun summer days and evenings – whether you’re enjoying time in the garden as the sun goes down, humming along to a virtual festival or alongside your favourite picnic foods. Launching this month across the UK, Smirnoff Seltzers are 250ml ready to drink cans, to be enjoyed in the moment, or chilled in the fridge for later.

After seeing the trend of Hard Seltzers grow in the US, Smirnoff is thrilled to be launching its range this side of the Atlantic.

With the bubbles from the sparkling water and a great refreshing taste from the natural fruit flavours, Smirnoff Seltzers, at 72 calories per 250ml serving (29 calories per 100ml), provide a great choice for those looking for a lighter calorie option to wine and beer. A 250ml serving of Smirnoff Seltzer contains 54% less calories than a regular 175ml glass of wine and 49% less calories than a 330ml bottle of beer.

Sarah Shimmons, Global Marketing Director for Smirnoff, said: “Smirnoff has a long legacy of innovation, so we’re thrilled to bring the new range of Seltzers to the UK. After seeing the trend of Hard Seltzers soar in the US, we’re delighted to offer consumers refreshing tasting Smirnoff Seltzers, at 72 calories per 250ml serving. We are excited to launch in the UK, just as the summer begins.”

Best served chilled from the fridge, or over ice in a glass, the Smirnoff Seltzer range includes two flavours – subtly sweet and mellow Smirnoff Seltzer Raspberry & Rhubarb or the zesty citric taste of Smirnoff Seltzer Orange & Grapefruit – and is available now from Sainsbury’s and Tesco, and from Waitrose from 8 June onwards (RRP £1.80 per can).

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