Food & Drink, Retail

M&S Food launches Cook With M&S Recipe Kits in stores for the FIRST TIME!

That’s right, there’s BRAND NEW recipe kits in town! Food retailers M&S has launched five Cook With M&S and Chris Baber Recipe Kits at M&S Food stores – packed with everything you need to make a fresh and tasty meal for two, at a great price. Think a flavour-packed prawn paella or aromatic vegan tofu dhal sounds complicated and time consuming? Think again! We’re providing the inspiration, the instructions and the highest quality ingredients to make something deliciously different for your mid-week meals.

The recipe kits are the first product collaboration with M&S ambassador and celeb chef Chris Baber, who’s been working with M&S for two years, providing simple, delicious recipes for customers to make at home. Starting from just £8, the new kits give quick and convenient options for time-poor chefs or those in need of dinner inspiration. What’s more, each ingredient is perfectly portioned for zero waste. Each colourful kit includes an easy to follow recipe card, a portion of one of our bestselling Cook With M&S pastes or sauces, and amazing M&S produce of the highest quality, including 100% British chicken, sustainably sourced king prawns and the freshest fruit and vegetables. There’s even a suggested beer or wine pairing on pack for the perfect meal!

M&S Meat, Deli & Dairy Product Developer Ellie Mckie commented:

“We all need a bit of dinner inspiration every now and then and with many of us getting back into the swing of our busy lives, we wanted to make dinnertime easier and more delicious than EVER for our customers. We’ve taken the effort out of deciding what to cook – our recipe kits are a one stop shop, packed with the very best M&S fresh ingredients. We’ve been super excited to work with Chris Baber to create the recipes – together we’ve picked our favourites based on what we knew customers love but wouldn’t usually think to make from scratch at home!”

Over the past few months, the Cook With M&S range has become a staple for customers – providing quick ingredient shortcuts to make cooking delicious mid-week family meals that little bit easier. As a result of the range’s popularity, in July the M&S Food experts made an online Cook With M&S recipe box including three recipes, which could be delivered directly to our customers – and it was a STORMING success. For our experts it was a no brainer to create individual recipe kits for customers to pick up while shopping in their local M&S Foodhall*

The Cook With M&S recipe kits have launched at 200 M&S Food stores across the UK.

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