Food & Drink, News

Buck & Birch launches Initiative that promises to donate a bottle of their elderberry elixir to those in need for every bottle purchased.

As the nation plunges into another full-scale lockdown, amidst some of our coldest and most wintery months, there has never been a more important time to look after our physical and mental health and naturally boost our immunity.

Buck & Birch Wild Elderberry Elixir (£14.99) created in partnership with Napiers the Herbalists, is a concentrated elderberry, bramble and rosehip syrup providing a good source of Vitamin C, enhanced with sustainably harvested herbs and spices.

Each 5 ml serving contains 100mg of vitamin C which contributes to the normal function of the immune system.

With some of the most at-risk and exposed including front-line workers, Buck & Birch has launched a permanent initiative to offer a little health help to our country’s most vulnerable, during the pandemic and beyond. For each bottle of Wild Elderberry Elixir sold from any Buck & Birch retailer, one will be donated to NHS workers and care staff, supermarket staff, homeless charities, the elderely and more. Stocks will be delivered directly to hospitals, stores and homes to be handed out to those most in need, giving not just a much-needed boost to immune health, but also our sense of community.

Tom Chisholm, director of Buck & Birch explains:

“The reason for us making the elixir was always to help during the crisis and this feels like a really good way of doing it. It means people buying a bottle know they are not only helping themselves and their family but also someone in need of a boost, both physically and emotionally.”

Flavoured with herbs and spices including Japanese knotweed, Elder leaf, Inula, Orange, Ginger, Liquorice, Nigella seed and Cinnamon, this Elderberry elixir is as tasty as it is beneficial to help support good immune health.
Available in 150ml bottles or in a one litre family pack, the delicious, natural herbal supplement is gluten free, dairy free, alcohol free, vegan and suitable for the whole family.

Director of Napiers, Monica Wilde who developed the recipe in partnership with Buck & Birch comments:

“Wild Elixir is a lovely, well balanced blend where the flavourings enhance the immune support of the berries and vitamin C. Having been a mum of three myself, I realise the value of making supplements taste good as well as do good! I am now using this a lot in my clinic too.”

Chisholm, of Buck & Birch continues:

“Now more than ever in recent times we need to focus on our immune health. While mask wearing and hand washing are important in preventing the spread of viruses, having a strong, fully functioning immune system is also vital. For millennia elderberries have been used to minimise the risk of catching cold and flu as well as alleviating the symptoms. So, in response to the COVID outbreak we teamed up with Monica Wilde of Napiers the Herbalists to make our Elderberry Elixir, suitable for the whole family and the perfect, tasty way of getting your daily dose of this beneficial fruit.”

Be a winner this winter with the Buck & Birch Wild Elderberry Elixir (£14.99).

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