Ocado delved into how much time and money can be saved by using convenience ingredients and the results were surprising.
While it can save money to prepare ingredients from scratch – it can be just as valuable for some people to save on time and hassle. Here’s what they uncovered:
Top 10 best value DIY ingredients
Fresh ingredient |
% cost difference |
Garlic (frozen) |
844.44% |
Breadcrumbs |
638.46% |
Ginger |
637.85% |
Carrot |
525.00% |
Watermelon |
412.82% |
Chilli |
397.08% |
Kiwi |
350.00% |
Garlic (granules) |
312.70% |
Potatoes |
275.00% |
Basil |
214.81% |
- Garlic is the ingredient where it pays to prepare it yourself – a great hack is preparing it in bulk and freezing it yourself rather than buying pre-prepared
- Making your own breadcrumbs gives you a 638% saving and is a relatively easy kitchen task
- Ginger is another ingredient we use frequently – if you’re looking for an easy and great value way to prep ginger then simply keep it in the freezer and grate it when needed
- Carrots are one of the cheapest vegetables – but if you want to buy them prepared you’ll pay a whopping 525% extra
- Watermelon will cost over 400% more if you buy it already pre-prepared
Top 10 best value convenience ingredients
Fresh ingredient |
% cost difference |
Tomatoes |
-84.83% |
Dried kidney beans |
-79.17% |
Cauliflower |
-78.00% |
Tuna Steak |
-70.91% |
Spinach |
-70.13% |
Dried black beans |
-54.17% |
Gouda block |
-46.67% |
Mackerel Fillets |
-42.40% |
Peppers |
-33.33% |
Mozzarella |
-33.33% |
- The best value convenience ingredient you can buy is tomatoes – which is great news as they form the base for many of our favourite meals
- In second place are dried kidney beans – it saves you time and money to buy these in tinned form (as well as being much more convenient)
- Cauliflower is surprisingly much cheaper to buy pre-prepared which is great news as it can be very challenging to cut up
Further findings from the study:
- 45% of respondents said they were not willing to pay extra for convenience ingredients compared to buying raw ingredients to cook from scratch
- 26% said they use convenience ingredients three times a week, while 20% said four times a week
- Respondents said it takes typically 20-29 minutes to make a midweek meal with convenience ingredients, and 30-39 minutes without
- 70% of respondents rated themselves a savvy cook – defined as a cook who takes shortcuts but doesn’t compromise on taste
- 25% of respondents said they cook a home meal seven times a week
- Tinned tomatoes are the UK’s top-rated shortcut ingredient, with 22.5% of respondents claiming this is the best ingredient to have on standby in the cupboard
- Gravy granules is the second favourite convenience ingredient (missing the top spot by a narrow 0.03%), with 22.2% believing gravy granules were the best thing since sliced bread
To read the full survey results, check out: https://blog.ocado.com/food/the-uks-savviest-home-cooks/
About the report
The report looked at 101 convenience ingredients from carrot batons to pancake mix. A survey 2,054 UK adults was conducted via Censuswide.