Food & Drink, News

Depop founder secures $7.2 investment from Balderton & HV Capital for food start-up DELLI

DELLI, the new venture from Depop founder Simon Beckerman and the latest innovation in community-focused food and beverage, today announced a $7.2m capital raise. The funding was co-led by Balderton and HV Capital, two of Europe’s leading VC investment firms, that were also original investors of Depop. 

The app was created by Beckerman after spotting a shift in behaviour and trends within the world of food, in a manner similar to his observations of the fashion industry and subsequent creation of Depop. DELLI was created as a platform for the new generation of food makers in the UK. Marie Petrovicka, former VP of Markets at Depop, joined him as co-founder and COO earlier this year.

Much like Beckerman’s prediction of how Instagram would change our relationship to social interaction, and Depop to fashion, Beckerman believes that our relationship to food is also changing. DELLI wants to inspire the next generation to express themselves with food and be seen at the forefront of all these side hustles and support young people finding new ways to experiment with food and showcase their creativity.

DELLI is fast becoming the go-to place for those who want to tap into new food trends. It uses the “drop” model seen in fashion to sell products (where a limited amount of a new product is released at a set time) — this mechanic helps build excitement around each product, but also importantly to DELLI’s mission – combats obstacles small producers can face like managing food waste, cash and ingredient flow. By supporting the small producers of this world, DELLI aims to change the broken food industry.

“I am really excited to announce DELLI’s $7.2M raise to further ignite growth and expand its offer to makers and consumers alike. DELLI’s success over the year, from the 200 makers already signed up to the app to units sold, highlights that there is space in the market for DELLI and a consumer desire for its service.” said Simon Beckerman. 

“We are excited to be backing DELLI, and to be working again with Simon and Marie. Simon has an extraordinary flair for spotting emerging trends and building markets and communities around them. Marie is an operator extraordinaire, making them a formidable founding team. DELLI democratises food production and brings diversity of choice of local produce to consumers. We are looking forward to the journey ahead.” said Daniel Waterhouse, Partner at Balderton Capital who led the investment.

“We’ve long believed in Simon and Marie’s vision for DELLI, which is why we’re pleased to be continuing our partnership further with this new investment. DELLI is not only helping to change the way consumers can develop their culinary taste but is also addressing important issues in the food ecosystem, including reduction of food waste and support for small producers. We look forward to this continued collaboration with the DELLI team, as they continue to grow the business”, said Lars Langusch, Founding Partner, HV Capital.

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