This week sees BŌL Foods heating things up in the soup world with a listing of their range of four new colourful Power Soups in Sainsbury’s stores nationwide. Four SKUs from the range are due to land in Sainsbury’s superstores and convenience at an RRP of £2.95 for a 600g jar format. The nationwide listing is set to disrupt the fresh soup market and drive incremental category growth.
The B Corp brand which is on a mission to help busy people eat well, and make a delicious, plant-based diet more accessible has created a set of recipes which are a party of plant-based taste, and packed to the lid with health boosting benefits. The range includes the 2022 Great Taste Winning Protein Boosting Garden Pea & Spinach, boasting 18 grams of protein, and their Immunity Boosting Butternut Squash & Chilli, with 3 of your 5-a-day per jar. Finishing the line-up, is the Protein Boosting Sweet Potato Lentil Daal, and Protein Boosting Roasted Red Pepper + Tomato.
BŌL are bringing contemporary takes on classic comforts, injecting fresh ideas in a category led by traditional favourites. In 2017, the brand first mixed things up with their Super Soups; bringing younger shoppers into the category, and ‘driving incremental growth through their appeal’ says Euromonitor. They have continued to innovate and develop the recipes – leading the charge towards a positive health approach to eating.
Last year, they made the move to a slick 600g jar format: brilliant for on-the-go. Now exiting the pandemic, and with a third of the UK looking for food with functional health benefits, their Power Soups aim to satisfy shopper habits, as well as tastebuds: brimming with goodness, and packed with the best of nature.
Jess Vara, Brand and Portfolio Team Leader at BŌL, says: “The Fresh Soup category has struggled to find growth over the last 3 years, while Power Soups units sold are up 35% YOY. I’m really excited for BŌL to reenergise the fixture with our range of vibrant, delicious, and nutrient dense recipes, to help bring a younger shopper into the category and drive incremental growth.”
BŌL Foods Founder Paul Brown says: “With our range of beautiful, bold and plant powered Power Soups landing on the shelves of Sainsbury’s, and a huge national above the line campaign, we really could not be more excited for soup season. As the world adjusts to life post-pandemic, it feels like the desire for nutrient dense food has never been stronger. Our Power Soups are perfect for the moments you need a hit of health,
and to squeeze some goodness into mealtimes.”