Food and Drink, News, South East, Vegan Food

Bill’s partners with THIS™ For Limited Edition Dishes This Veganuary

This Veganuary, Bill’s and THIS™ have joined forces to provide vegan-friendly brunch, lunch and dinner dishes, available in restaurants nationwide from Tuesday 3rd January.


This Veganuary, Bill’s and THIS™ invite you to kick-start the New Year with limited-edition vegan brunch, lunch and dinner dishes, available exclusively at Bill’s restaurants.

Landing on the menu on Tuesday 3rd January 2023, the partnership will be available throughout January and will see menu additions featuring plant-based alternatives from THIS™ including; THIS™ Isn’t Chicken, THIS™ Isn’t Streaky Bacon Lardons, THIS™ Isn’t Pork Sausages and the exclusive restaurant launch partner of the THIS™ Isn’t Streaky Bacon Rashers (available at Bill’s only).


The new dishes are perfect for vegans, fully-fledged Veganuary challengers and those flexing it with meat alternatives from time to time. For those seeking a breakfast or brunch of champions, Bill’s is serving up the THIS™ Plant Plate (from £13.50) with the new THIS™ Isn’t Streaky Bacon Rashers and THIS™ Isn’t Pork Sausage with roasted plum tomatoes, mushrooms, fried potatoes, scrambled OGGS®, baked beans & toast served with spicy sriracha sauce.


Looking on to lunch and dishing up for dinner,  Bill’s and THIS™ have collaborated to cook up a storm with the THIS™ Isn’t Bacon Mac & Cheese (from £11.85), made up of THIS™ Isn’t Bacon Lardons folded through a plant based smokey cheese sauce and served with a green leaf salad. Also on the menu line up is the THIS™ Isn’t Chicken & Bacon Wellington (from £14.95), with THIS™ Isn’t chicken and THIS™ Isn’t Bacon Lardons layered with apricot stuffing & wrapped in puff pastry. Served with seasonal greens, roast squash and gravy, a perfect winner, winner, this Isn’t chicken dinner.


Bill’s is the exclusive restaurant launch partner for the THIS™ Isn’t Streaky Bacon Rashers. The new rashers included in the THIS™ Plant Plate at Bill’s are a game-changer for plant-based food with a hyper-realistic taste and texture. The rashers are also high in protein, low in fat, a good source of fibre and fortified with vitamin B12 and iron.

You can find all of the THIS™ Veganuary dishes on the January specials menu at Bill’s. Whether you’re looking for a place to brunch to your heart’s content, lunch the workday blues away, or date-night dining into the late hours, Bill’s has a table for you this Veganuary and beyond.



About Bill’s

Bill’s is a British restaurant and bar group, founded by Bill Collison in 2001 when he opened a small greengrocery in Lewes, East Sussex. Today Bill’s focuses on using seasonal ingredients in their dishes, with regularly changing menus, alongside a priority on guest experience; with live music and entertainment throughout the year, nationwide.

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About THIS™

THIS™ was founded in June 2019 by ex-meat fanatics Andy Shovel and Pete Sharman as a plant-based food brand for meat-lovers. Following two years of extensive research and development with a team of world-leading food scientists and flavourists, they created hyper-realistic meat alternatives. Its award-winning pork, chicken and lamb products are available nationwide at major supermarkets, restaurants and cafes. The range is specifically designed to replicate the taste and texture of popular meat products.

About Veganuary at Bill’s:

  • THIS™ Veganuary dishes on the January specials menu will run from Tuesday 3rd January in all sites nationwide
  • Pre-booking is advised, please visit to book a table

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