• Little Moons continues its growth and dominance of the ice cream snacking category with launch of on-the-go pack
• First to market flavours include Very Berry Refreshos, Passionfruit & Mango and Honey Roasted Pistachio
Little Moons, Europe’s leading mochi ice cream continues its expansion in the ice cream snacking category with the launch of its new format, perfect for on-the-go consumption.
The two pack will launch with three varieties Very Berry Refreshos, Passionfruit & Mango and Honey Roasted Pistachio. Very Berry Refreshos will be available 20th March in impulse freezers in Co-op stores nationwide at £2.20 per pack. Very Berry is Little Moons newly launched HFSS compliant refreshingly zingy sorbet encased in its signature soft and chewy dough. It’s vegan, gluten free, free from artificial flavourings, colourings, and preservatives and 59 calories per ball.
Two of Little Moons most popular ice cream mochi flavours Passionfruit & Mango and Honey Roasted Pistachio will be available online at Ocado from 3rd May at £2.50 per pack. Honey Roasted Pistachio is a smooth and creamy pistachio gelato studded with chunks of honey roasted pistachio, wrapped mochi dough. It’s gluten free, free from artificial flavourings, colourings, and preservatives and 80 calories per ball. Passionfruit & Mango is a tropical passionfruit and mango gelato wrapped in mochi dough. It’s gluten free, free from artificial flavourings, colourings, and preservatives and 77 calories per ball. Each pack contains 2X32g.
Howard Wong, co-founder, Little Moons comments: “Little Moons are pioneers of handheld snacking within the ice cream category. Currently the fastest growing brand in the category, Little Moons two-pack continues to deliver on this proposition and gives customers an on-the-go bite sized format that will give them a little lift, just when they need it. “
The launch of Little Moons’ new on the go format will be supported by a street sampling campaign, taking place in major cities including Manchester, Leeds and Nottingham. The sampling stops will be time-sensitive in each city to replicate the ‘on-the-move’ and impulsive notion of the new format. Visit @littlemoonsmochi to find out more about the new format and uncover the sampling locations through a variety of clues and riddles.