Horlicks Launch Sweet Trio of New Flavours

Horlicks fans are in for a sweet treat with the launch of the iconic hot beverage brand’s nostalgic ‘pudding’ flavours!

On shelves in Poundland now, the three mouth-watering new Horlicks flavours, Banoffee Pie, Apple Pie and Cherry Bakewell, are a sweet spin on the bestselling ‘Horlicks Instant’.

Recreating the beloved taste of childhood favourite puddings has never been easier…just add hot water and enjoy with a malted twist!

The eagerly anticipated new additions, which are set to cause a stir amongst Horlicks fans and beyond, maintain the brand’s signature, malty taste and creamy texture, whilst reminiscing on the flavours of three classic, crowd-pleasing desserts.

Michelle Younger, Marketing Director at Aimia Foods commented: “We are excited to build on the heritage of the Horlicks brand and its much-loved, unique malty taste with our latest flavour innovations.

“Nostalgic desserts are a rising trend and are currently in high demand amongst consumers looking to satisfy their sweet tooth. The new flavours not only appeal to fans of these pudding favourites, but also offer excitement for Horlicks enthusiasts.”

The three Horlicks flavours are available exclusively in Poundland (RRP £3.29).

Horlicks, with its strong British heritage, began in 1873 and is now 150 years old. It formed part of the forces kit bag during WW2 due to its ‘complete and well-balanced nourishment’.

A warming and delicious hug in a mug, the uniquely creamy and delicious taste of Horlicks’ is developed through a traditional process made with wheat and barley. Each mug of Horlicks is bursting with goodness and contains 14 key vitamins and minerals. It’s high in Calcium, Zinc, Vitamin C, Vitamin D & Vitamin B12.

The Horlicks range of malted drinks includes Horlicks Original, Horlicks Instant, Horlicks Chocolate, and Horlicks Vegan. The brand also has a range of Horlicks Healthy nourishing shakes, blending protein and health-boosting vitamins, tailored to support three unique nutritional needs. The range includes Horlicks Healthy Body, Horlicks Healthy Gut and Horlicks Healthy Sleep.

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