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Pact Coffee launches new challenge to win £1,000 worth of coffee equipment

Speciality roaster Pact Coffee has launched its fifth annual brand challenge with Strava to encourage people to get outdoors and unlock their potential as they run, hike, cycle, climb or take part in other types of movement. Each entrant has a chance to win almost £1000 worth of cycling and coffee kit.

The ‘Tour de Pact’ Strava challenge will coincide with the 111th edition of the Tour de France and will challenge people to undertake 111 minutes of activity over the course of a week to receive a discount on Pact Coffee’s newly launched Gran Fondo range. Plus, there’s a chance of winning a Sage coffee machine and top-quality kit from cycling brand Attacus.

Lowri Rhys, Head of Brand and Communications at Pact Coffee, said: “We’re excited to launch this year’s Strava challenge. Participation is always fantastic, and with the weather finally warming up, the Tour celebrating its 111th year, and other major sporting events on the horizon, this one is shaping up to be the best yet.”

The Tour de Pact Strava challenge will launch on 29th June 2024, to coincide with the first day of the Tour de France, and will run until 6th July 2024. Strava users can sign up to take part now at

The announcement marks the fifth consecutive year of collaboration between Pact Coffee and Strava.

In 2023, the roaster hosted the ‘Pact Coffee Fuel Up 100’ challenge, which invited people to move for 100 minutes for exclusive rewards from Pact Coffee, including the chance to win a Sage coffee machine worth £729. More than 200,000 people took part.

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