Charity & CSR, Food & Drink, London, News

Buy one tub of sweets and give eight meals to The Felix Project

London based gourmet confectionary brand Ask Mummy & Daddy has joined forces with The Felix Project and will donate all profit from the sale of their limited-edition fizzy mix tubs to the charity. The result? Every tub sold will equal eight meals donated to those who most need it.

The Felix Project is a London based charity that supports and helps to feed local communities by rescuing surplus food from the food industry and delivering it to more than 900 charities and schools where it can be turned into nourishing meals.

“That charity is close to my heart,” says Kane Dowell. “It was a no-brainer for us to donate all the profit from The Felix Project Fizzy Mix. For a while now, we’ve given surplus ingredients to The Felix Project. I’m well aware that there are many people out there who cannot afford to eat properly and I am delighted to be able to donate eight meals to those who are vulnerable and in need of warm, cooked food with every tub sold.”

The Felix Project rescues food from suppliers including farms, wholesalers, supermarkets, and restaurants and turns it into meals for vulnerable children, families, the homeless and those who cannot afford to buy regular, healthy food. Last year they gave out the equivalent of 32m meals.

The Felix Project Fizzy Mix weighs 250g and contains Ask Mummy & Daddy’s favourite vegan friendly fruit fizzy mix sweets. Each tub is £4.95 and ALL profit goes to The Felix Project.

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