Food & Drink, Retail, Retail News

Percy Joins Colin as M&S Cake Jar Craze Hits New Levels

Just a few months ago, Marks and Spencer broke the internet with their original Colin the Caterpillar™ Cake Jar, snapped up quickly by fans to use on the go as a *cake-away*, taking to a picnic or just scoffing for no other reason than its delicious chocolate gooey cakey-ness!

The Jar proved hugely popular, with the retailer selling over 700,000 cake jars to date (which also included their delicious Raspberry Ripple and Trillionaire options) – so the retailer is now adding to the magic with a brand new ‘Percy Pig’ option.

From today, Percy fans across the country will be able to lay their hands on the first ever Percy Pig™ Cake Jar, created in response to a deafening social media outcry for a version to suit that of our most famous pink pig! Head to the cake aisle this week and you’ll find perfectly proportioned jars filled with layers of fluffy madeira sponge with Percy Pig™ flavour buttercream, raspberry jam and fruity raspberry jelly pieces. Finished with a Percy Pig sweet (of course) and freeze-dried raspberry pieces for that decadent decorative finishing touch. Priced at £4.

New Instagram Filter Means You can Hang Out with Percy!

Not content with making Percy more portable, M&S have now created a virtual experience on Instagram, giving fans the chance to hang out online with Percy.

A spokesman explains:

“From today you’ll find in store and on our Instagram channel that Percy can pop up in front of your very eyes via your smart phone. If you want to hang out with Percy in store, simply scan the QR code on our signage and he’ll appear before your eyes, ready to help you with that shop! Better yet, take Percy with you on that picnic, or have him perk up your afternoon at work or sit next to you on the sofa– simply head to our Instagram channel (@marksandspencer) and click on the three little stars to try the Percy Pig™ filter for yourself.”

Here’s what Percy had to say about the exciting announcement;

“I’m feeling hot to trot this summer and I cannot wait to come with my fans on their next adventures, I want to see all the sights, party in the park, hang out with you all and generally be your next virtual BFF. Thanks to my first ever AR filter, the options are endless! Just remember to tag @official_percypig, so I can give everyone at M&S headquarters FOMO from all my escapades with you all. #livingmybestlife”

Check out the new AR filter here: Place Percy Pig™ in your space

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