Granddaughter saves family sweet shop from extinction with help of Antur Cymru Enterprise

NATASHA Osinga has enjoyed a sweet start to life in business with the support of Antur Cymru Enterprise.

When Yum Yum traditional sweet shop in Cardigan shut down in September, there was sadness among loyal customers.

The family business was founded by the Osinga family in 2001 and became a popular part of the high street for more than two decades.

And now it’s back, with the original owners’ granddaughter Natasha at the helm.

She called on Antur Cymru, based in Newcastle Emlyn, for help to reopen the beloved store and was given guidance and advice by business advisor Barry Morgan as part of the Cymorth Busnes Lleol / Local Business Support programme, which is funded by UK Government and driven by Levelling-Up via Ceredigion County Council.

As well as successfully applying for a start-up loan to install new fixtures and fittings, purchase stock and secure new suppliers, Natasha has now taken on five permanent and seasonal staff.

Just a few weeks into life at Yum Yum, she is thrilled with the response:

“It’s busier than I ever expected, since the opening day it’s been absolutely non-stop!” said Natasha.

“As the store has been in the family so long, I really didn’t want to see it empty or run by someone else, so it was brilliant to be able to bring it back to life.

“Thanks so much to everyone who has shown myself and Yum Yum so much support, I am so grateful and look forward to many more years here in Cardigan.”

With the backing of her family, the mum-of-three said she would not have been able to realise her vision without the help of Antur Cymru.

“They were amazing, especially Barry who guided me through the whole process, which was vital as it’s not something I had any experience of before,” said Natasha.

“I’m already diversifying, and we’ve had bookings to supply for parties and weddings, so that’s an area I hope to grow in the months ahead, as well as introducing exciting new sweets and treats for our customers.

“I feel more confident, and we are in a good place, so I’m excited for the future.”

Barry added: “It was a pleasure to be able to guide Natasha from her initial interest in taking on the business through to the opening day, which was a real celebration.

“We are pleased to have been able to support her on this amazing journey, and other traders on the bustling Cardigan high street, which has really come to life since the new year.

“As an organisation we are committed to helping business owners, entrepreneurs and anyone with a germ of an idea, and have the tools and resources to help make their dreams a reality – that was certainly the case here, congratulations Natasha!”

For more on Yum Yum Sweets, visit the Facebook page:

For more on Antur Cymru, visit the website and follow them on social media at @AnturCymruWales. Alternatively, call 01239 710238 or email

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